Embrace the Beast
Client: BigBear.AI
Agency: Bluetext
Project: Brand Video & Tradeshow Booth Video Experience
Role: Video writer, producer, director, and event booth 3D manager
Year: 2021
Working with animals on a DOD project…
The client provides AI/ML, mostly to government and defense endeavors, but as they expanded into a commercial market, we asked ourselves — how much bear is too much bear?
Is it too vicious?
Is it too cute?
Is it not self-explanatory?
While I did not work on the branding, when producing a brand video and managing their event booth, we encouraged them to “embrace the beast”. Excuse the bear puns that follow…
Build a Bear
Let’s Talk About the Bear in the Room
Leaning into the brand even further, we designed a radical 3D-video tradeshow booth experience, featuring… a big bear!
Looping a 30-second clip of a unique 3D bear walk cycle, including the bear going “super Sayan”, onto one LED canvas stretched across 2 x 10x10 screens, we saw the full potential of the bear brand in the marketing-wild.
Originally we wanted a four-dimensional experience of the bear swiping its paw towards you, like what you may have seen in times-square, but those 4D experiences only work when the viewer is standing in a particular spot. We needed a booth that looked great from any pedestrian angle.
