Across a horizon of cybersecurity companies competing on scare tactics, it takes a real disruptor to be confident enough in their product to have some fun with it’s marketing. So when the security-as-code automation platform asked Bluetext to help their brand make a splash, the video team pulled out all the stops. We dove deep into their animal-focused branding.
And when making a sea-monster-themed cybersecurity story, how can you not have it narrated by a pirate?
Together with the incredible storytellers as Bluetext, the script captures the DevSecOps power of the product, while overflowing with nautical puns.
On design and animation, ‘Diamond’ Dave Glanz and Emma Weisbaum made the most enchanting undersea realm the B2B world has ever seen. *insert pirate laughter*
The result is an educational, beautiful, and unarguably memorable marketing tool.
But no matter the business, there be monsters.
The tide has turned for cyb-arrrrrrrrrrrr.
Art Exploration
